I’ve said it before and I’ll say it again. Post Daylights Saving Monday is Monday-est Monday of the Year.
Admitting I cannot brain is hard, but I am beating back the gnawing be-productive weasels with mentally forgiving tasks. So far, so good. Fresh foods arrived before the storm & have been stowed away, three loads of laundry are done, and two more loads are sorted and ready. Pantry dinner is prepped, sheets are changed, bills paid, and correspondence sorted out.
Still to do: do my daily online promotion for Sharp Edge Of Yesterday, and enjoying some downtime with Ghost Town. Yes, the writing time is a reward, not a task. It’s a mindset I’m trying to nurture.
BUT FIRST! A “THANK YOU!” shoutout to everyone whose pre-orders have put Sharp Edge within 3 spots of first place in my personal ranking (not comparing to others because that would be depressing.) Posting promotions for it online is hard work that uses up writing brainspace. It’s satisfying when effortful cause leads to desired effect.
Oh! And speaking of the pre-orders, let me share some numbers. I like it when authors are transparent about such things. Disclaimers ahead of time: everyone’s experience is different. I don’t have a large audience. My writing seems to attract devoted fans, in that if you like any one of my books, you end up hunting down and enjoying all of them, but you folx are still an elite cadre, not a market-swaying population segment.
It’s a bigger audience than I ever thought to have when I started this gig, I admit. My flavor of impostor syndrome means I suspect innocent people of pity purchases (sorry) but this time I’m pretty confident most of these orders are going to people who want to read the book, not just support a friend by buying something they would never read on its own merits in a million years. But I digress. (It wouldn’t be a post by me if I didn’t. At least you know I’m not a pod person!)
The raw numbers:
Rough Passages, current pre-order champion, 32 pre-orders.
Sharp Edge Of Yesterday, 29 pre-orders as of today. With one week left to go.
And now, some data analysis & background because that makes this like a science report, and we all know those are FUN, right?
I did a massive promotional push for Rough Passages‘ release back in 2017. At the time I was active in a lot of Facebook groups and the general “writing community” online as part of my “Learning to Be An Independent Author” phase. I told all the people in all the groups where I was active about the book & why it was wonderful. I posted notes and snippets and pictures in my own online spaces. I told people IRL and asked for online support. I set the introductory pre-order price at a low-risk investment of $0.99. I did multiple reminders per day for weeks.
I was thrilled to get 32 pre-orders. It’s peanuts to authors who make a living from wordcraft, but it was twice the orders I’d gotten for a previous, similar release. Return On Investment was great if I only looked at the number.
ROI was abysmal when I added in personal cost. Constant participation in multiple book-related communities online is grueling. The #writingcommunity hashtag is hugely popular, and in the indie author community, success is linked to maintaining a constant, consistent, personal presence online.
I don’t care how excited and exuberant you are, how PROUD you are of your book, performing in public is work, and every promotional post is a singular little performance. Not to mention the time and emotional energy involved in conversating online daily to stay active in multiple groups. Plus I hate seeing the same post a dozen times a day no matter what it is, so incessant posting about Only My Book will never not generate guilt.
Shortly after Rough Passages came out, I realized I couldn’t survive on gruel. The way I promoted its release is still touted far and wide by commercially-successful indie authors & some publishers as “The Way,” but it can’t be my way. I’m comfortable bragging on my writing, because yes, it’s great, but making professional interaction my constant focus was like hitting myself with a stick while fasting. It left me perpetually weak and bruised. Spec-fic is a tiny niche in the bookworld. It’s a loud, boisterous niche full of bestsellers, but I gotta be realistic: quiet, prosy, slow-burn stories like mine are unlikely to ever appeal to the majority market, no matter how much I promoted it to the wider publishing world.
I detached myself from ALL the Facebook groups, writing, science fiction, and all, and unfollowed a lot of people on Twitter who never interacted with me anyway. The struggle to stay out of the tempting flow is real, but I am committed to it. These days I lurk on the fringes of the online indie-author writing community so I can spot trends and catch news, but I’m only in a handful of groups, and I don’t bother with most Twitter or Instagram hashtags.
That brings us to Sharp Edge’s number. 29.
This pre-release promotion has been low-key and very much in my own small spaces, and I’ve made a conscious effort to spend more time writing the next book (Ghost Town! 85% drafted!) than being online talking about Sharp Edge. I post daily-ish on my spaces, have sent two reminders to my newsletter base, and shared posts to a couple of groups where I was invited to do so. I’m not reeling.
And yet, here I am with nearly the same result. That is more than thrilling. That’s happy-dance celebration worthy.
Not that it’s been easy! Since I am stubborn and will not pay Facebook for advertising boosts on post, I have to announce the same thing again & again to reach anyone when the “pay us to talk about yourself” FB algorithms are working hard against me. It’s still tiring and time consuming. But hey, I’m doing much less of it, and no GUILT!
The email newsletter is easier. I’m actually enjoying sending news & stuff to folx who’ve subscribed to it, because you all volunteered to get news from me! That idea is HIGHLY affirming, to be honest. Heartwarming. Truly.
In conclusion, once again, thank you, THANK YOU, to all you wonderful people who will be welcoming my new book baby into your homes & your hearts. I am deeply grateful.
Some final points.
If you haven’t signed up for my fancy occasional email newsletter yet, you can do that right here: https://mailchi.mp/afe76c32cbce/freestory2021
If you haven’t pre-ordered The Sharp Edge Of Yesterday like all the cool kids have, you can get to its sales pages from here: https://linktr.ee/SharpEdge
If you haven’t read Rough Passages yet and can’t imagine starting Sharp Edge until you do, it’s on sale for $0.99 cents in ebook again, find a seller here: https://books2read.com/rough-passages
That’s all until later, except here’s another cat pic from Pexels, because it’s cute.
